Symbol Mark
The representative symbol mark of Yeonsung University represents Yeonsung people with infinite possibilities and a bright future.
The shape composed of four quadrants symbolizes wings for leaping, cooperation and intelligence facing each other, creative thinking that breaks conventions, and indicators of the future direction. In contrast, the atypical shape of the symbol implies an active educational philosophy that is constantly evolving and developing.
In addition, the line extending from the center of the square represents the Y of Yeonsung and the person 人, and the colorful spread of colors means a vision for the future (D.Gray) through passion (Magenta), intelligence (Blue) and vitality (Green).
Logotype
- The logotype is a concrete visual that recognizes the image of Yeonsung University and is an essential fundamental element along with the symbol mark.
- The logotype shall be enlarged and reduced in direct proportion to prevent deformation of the logotype.
- However, if a large size or computer output is not possible, the logotype shall be produced according to the logotype grid presented in this section.
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Korean logotype -
Chinese logotype -
English logotype -
Korean and English logotype -
Chinese and English logotype
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Korean vertical logotype -
Chinese vertical logotype
Signature
A signature combination refers to a combination of a symbol mark and a logotype under a certain standard, and the appropriate one is selected and used in consideration of the layout of the application space. Depending on the environment of the applied medium, it is possible to use the symbol mark or logotype alone. Still, the principle is to apply the signature exemplified in this paragraph. To prevent deformation when used, the signature should be enlarged and reduced in direct proportion or utilized by referring to the proportion of the signature combination illustrated in this paragraph.
Left and right combination
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Korean logotype -
Chinese logotype -
English logotype -
Korean and English logotype -
Chinese and English logotype
Up-down combination
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Korean logotype -
Chinese logotype -
English logotype -
Korean and English logotype -
Chinese and English logotype
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Korean vertical logotype -
Chinese vertical logotype
Exclusive color
The exclusive color is an essential element of Yeonsung University's identity, along with the symbol mark. It also functions to convey the image of Yeonsung University by applying it to various visual media. The expression of the exclusive colors is based on the principle of printing separate colors, and the Pantone colors specified below are the standard. Careful attention is required for the effective use of exclusive colors. If it is necessary to reproduce with the 4 primary process colors, use them according to the standards specified below. If there is any doubt in production, please consult the UI department.
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YEONSUNG MAGENTA
- Spot : Pantone 219C
- Process : C0 / M88 / Y0 / K0
- RGB : R239 / G35 / B142
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YEONSUNG MAGENTA
- Spot : Pantone 298C
- Process : C0 / M7 / Y0 / K0
- RGB : RGB : R80 / G176 / B209
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YEONSUNG MAGENTA
- Spot : Pantone 382C
- Process : C29 / M0 / Y100 / K0
- RGB : R181 / G220 / B16
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YEONSUNG MAGENTA
- Spot : Pantone 432C
- Process : C23 / M0 / Y0 / K77
- RGB : R45 / G52 / B55
Utilizing colors
The symbol mark should be visible on any background. The following are examples of colors that can be used for backgrounds to prevent image deformation caused by the misuse of colors. Please consult the UI department if you have any doubts about the design.
Grayscale usage
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Black 80%Black 50%Black 45%Black 30%Grayscale - Positive Version -
Black 65%Black 45%Black 40%Black 25%Grayscale - Negative Version (Utilized only on 100% black backgrounds)
Black One Color usage
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Black 100%Grayscale - Positive Version -
Grayscale - Negative Version (Utilized only on 100% black backgrounds)
Special Color usage
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금색(Gold)
Pantone
873C은색(Silver)
Pantone
873C먹박(Black)백박(White)Grayscale - Positive Version -
Grayscale - Negative Version (Utilized only on 100% black backgrounds)
Emblem
The emblem symbolizes the authority and status of the university. It can be used as a decorative effect when producing awards, appointment letters, and at various events. The emblem can be expressed in multiple ways, such as full color, one color, and gold. Colors not shown or particular expressions must be consulted with the management department. When using the emblem, it should be enlarged and reduced in direct proportion.
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Basic full color -
1 Color -
Gold
Utilization Pattern
Graphic motifs are essential in establishing Yeonsung University's unique brand identity and conveying a consistent brand image through the development of applied design. Combined visual motifs can be freely trimmed and utilized according to purpose and space.